Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Consumers Show Interest in a Range of Wireless Applications
Jan 18, 2007
 Printable format
 Email this Article
 Search

Various new and emerging wireless applications have caught the attention of American consumers, according to recent research conducted by Ipsos Insight. However, many consumers will seriously consider these emerging wireless applications only if they are compelling enough to break through device and communications overload, as well as budgetary constraints. At the same time, consumers appear less concerned that a given wireless application will perform up to expectations.
   
Ipsos Insight recently surveyed over 1,000 online adults on their awareness, use and interest regarding a range of specific wireless
device-application combinations, focusing primarily on notebook PCs and mobile phones. By design, these wireless device-application combinations emphasized newer and emerging features and options.
   
Respondents were asked whether they had used each of the applications in the last 30 days, and whether they would seriously consider using each in the future. Their future consideration was spread fairly broadly across web connectivity, communications and content applications, and across the PC and mobile device platforms.
   
Neither the PC nor the mobile phone dominated consideration of these emerging wireless applications. The most popular options were WiFi web surfing on a notebook PC and emailing or instant messaging on a mobile phone. Also, while future consideration was higher than past-30-day use for all of these fairly new or emerging applications, untapped interest was particularly high for GPS applications on mobile devices.
 

Back to Daily News

 

Daily News

...........................................................

Sep 18, 2014: AHRI at White House unveils $5 billion refrigerant R&D plan

Sep 18, 2014: Solar microinverter market could break $1 billion by 2018

Sep 18, 2014: Haier will use new liquid blowing agent in large-capacity refrigerators

Sep 18, 2014: DOE requests comments on possible amendments to commercial icemaker energy standard

Sep 18, 2014: U.S. steel production up slightly from last year

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows