Toshiba America Consumer Products, L.L.C. announced its new HD DVD players, reportedly the first in the U.S. market, are now shipping to retailers throughout the U.S.
The introduction of the new HD DVD players will be supported by consumer promotions and an extensive advertising campaign highlighting the key consumer benefits of HD DVD.
"As a leader in home entertainment, we are thrilled to introduce the first HD DVD players for the U.S. market," said Jodi Sally, vice president of marketing, Toshiba America Consumer Products Digital A/V Group. "With the introduction of some of the hottest films on HD DVD we are confident that our HD DVD players will complement the rapid market penetration of high definition TVs."
Toshiba says its HD-XA1 and HD-A1 DVD players are backward-compatible so users can continue to enjoy their libraries of current DVD and CD software and also support playback of pre-recorded HD DVD discs. Toshiba also says sound quality is also enhanced with HD DVD as both models support three next-generation surround-sound formats -- 5.1ch Dolby(R) Digital Plus, two channels of Dolby TrueHD and 5.1ch DTS(R) core stream for DTS-HD.
The players are expected to retail at U.S. $799.99 for the HD-HA1 model and $499.99 for the HD-A1 model.
to Daily News