The Consumer Electronics Association (CEA) launched its new International Department and CEA staffer Elizabeth Hyman has been named vice president, international to direct the new department.
CEA also promoted Karen Chupka to senior vice president, conferences and events, and Todd Thibodeaux to senior vice president, industry relations. Both previously held vice president titles for the same departments.
CEA's new International Department will coordinate the association's efforts to expand and deepen relationships with associations and other entities abroad and seek potential partnerships with new international trade shows.
The Department also will formulate and coordinate the association's international trade strategies and oversee CEA's operations in China, which includes CEA's partnership with the China Electronic Chamber of Commerce to produce the China International Consumer Electronics Show (SINOCES).
Hyman previously directed CEA's strategy for trade policy activities. She led CEA's efforts with U.S. and international policy makers in establishing a greater strategic footprint for the industry in global issues such as: market access through bilateral, regional and multilateral trade agreements; trade facilitation matters; and U.S.-China relations.
Chupka, whose CEA career spans 17 years, will continue to oversee the sales, marketing, production and management of CEA's events and conferences, including the International Consumer Electronics Show (CES). Chupka has held numerous roles including vice president of business development and information technology, director of industry relations and education, and director of marketing for the International CES.
Thibodeaux has been with CEA for 15 years. Under his new title, he will continue to oversee market research, member relations, strategic relations and business analysis and CEA's technology and standards department.
CEA also announced two additional senior-level promotions -- Cindy Hoag, named as senior director of CES projects and Lisa McKellar, director of conferences.
Hoag, a 17-year veteran of the tradeshow industry, has performed a variety of sales, marketing and project management activities in support of the International CES and CEA events and conferences. In her current position, Hoag oversees and manages special exhibit areas at CES, liaisons with CES partner events and programs and assists with the implementation of new special interest areas for the show.
McKellar formerly served as senior manager of CEA conferences. As director, she is responsible for programming and logistical arrangements for CEA stand-alone events, including the Entertainment Technology Policy Summit and Digital Patriots Dinner, the Consumer Electronics CEO Summit, CEA's Industry Forum, and the annual pre-CES press conference and event held in New York City.
to Daily News