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Teens Own More CE Products Per Household
Apr 14, 2006
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U.S. households with teens own a total of 35 non-discrete consumer electronics (CE) products, compared to 24 in non-teen households, according to a research study released by the Consumer Electronics Association (CEA).

"It's no surprise that teens today are tech-savvy and knowledgeable about consumer electronics," said CEA Director of Industry Analysis Sean Wargo. "It's interesting to note, however, the extent to which teens are beginning to use that information to influence household purchases."

The 8th Annual Household and Teen CE Ownership Study includes a review of the top 10 CE products owned by teens and shows a heavy emphasis on entertainment. According to research results, the top three planned CE purchases over the next year by teens are an MP3 player at 21 percent, a wireless handset at 14 percent and a video game console at 11 percent.

The average amount teens allocated to CE purchases over the last year was U.S. $667, with teen household spending at nearly $1,500, versus $1,000 for non-teen households.

Study results also reported that of nearly 50 CE products in the survey, which included DVD players, computer speakers and cordless phones, 88 percent were utilized by at least two-thirds of teen respondents during the past 12 months.

"Teens' budding attachment to CE products bodes well for the future of the industry," notes Wargo. "As their purchasing power increases, their knowledge and level of comfort with technology should have a positive impact on sales across all categories of consumer electronics."

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