Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Haier, NBA Enter Marketing Partnership
Apr 12, 2006
 Printable format
 Email this Article
 Search

China-based appliance and consumer electronics maker Haier has entered a marketing partnership with the National Basketball Association (NBA).

According to Reuters, NBA Commissioner David Stern said the partnership was a multi-year agreement. Other details, including whether a sponsorship of NBA games is involved, is still being discussed, he said.

Under the agreement, the U.S.-based NBA will promote Haier during its broadcasts, events and on the NBA's Web site. The partnership is said coincide with the launch of Haier's high-definition TVs this summer.

Additionally, the NBA said it hopes to increase its brand recognition in China by partnering with Haier.

The NBA and Haier said joint marketing efforts would likely begin late in the summer.

Back to Daily News

 

Daily News

...........................................................

Nov 26, 2014: Hamilton Beach 3Q income down slightly

Nov 26, 2014: LG's sales of Inverter Linear Compressor refrigerators top 10 million

Nov 25, 2014: Robotics Exhibits Grow 25% at 2015 CES

Nov 25, 2014: Index shows HVAC/R contractors more positive than last year

Nov 25, 2014: Consumer Confidence Index Declines

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows