New Member Named to CEA's Board of Industry Leaders Apr 7, 2006

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The Consumer Electronics Association (CEA) appointed Blair Westlake, corporate vice president of the Media, Content and Partner Strategy Group at Microsoft, to CEA's Board of Industry Leaders. Westlake started his duties on March 14, 2006.

At Microsoft, Westlake directs a cross-organizational group to ensure that effective global media and entertainment partnerships, business engagements and policies are in place to meet the increasing consumer demand for access to high-quality audio and video.

Westlake holds more than 20 years of diverse experience encompassing home video, pay and free TV distribution, video-on-demand and pay-per-view, non-theatrical content distribution, production, physical studio operations, international thematic channels development and management, strategic planning and execution for a global television business unit, magazine publishing and theme parks. Before joining Microsoft, Westlake consulted for various media companies including Comcast Corp. and GE-NBC and was corporate executive vice president of Gemstar-TV Guide International Inc.

Members of the Board of Industry Leaders represent and are elected by the general CEA membership for a 1-year term. The Board meets three times annually to focus on association and industry-wide issues. As its principal duty, the CEA Board of Industry Leaders officially elects members of the CEA Executive Board, which governs CEA.

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