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Sears Receives Energy Star Outreach Award
Mar 21, 2006
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The U.S. Environmental Protection Agency (EPA) and Department of Energy (DOE) will present Sears, Roebuck and Co. with the Excellence in Energy Star Outreach 2006 Award. The award recognizes the retailer for its contributions to reducing greenhouse gas emissions by marketing and promoting energy-efficient products and solutions. The award will be presented at a ceremony in Washington, D.C. on March 21, 2006.

Sears (Hoffman Estates, Illinois, U.S.) has been an Energy Star partner since December 1998 and is being honored for educating consumers about energy efficiency by promoting products that meet EPA and DOE's guidelines for energy efficiency. Sears was one of the first retail partners with Energy Star and has won several awards for leadership, including Partner of the Year (2000-2002) and Excellence in Appliance Retailing.

Sears says its efforts increased its sales of Energy Star-qualified appliances by 10 percent, to more than 3 million net unit sales in 2005. This year, Sears is promoting Energy Star-qualified appliances with its "Spring Into a World of Savings" campaign, with its appliance departments featuring an abundance of Energy Star signing. The retailer, which is the largest seller of major appliances in the U.S., also supports qualified appliances in product selection, sales associate training, advertising, and online sales.

Specific activities includes stepped-up marketing of:

  • Kenmore Elite HE4t laundry pairs
  • Kenmore Elite Trio bottom-mount refrigerators
  • new Kenmore Elite Oasis line of top-load laundry products
  • central and window air-conditioners
  • water heaters
  • consumer electronics

    In addition, Sears provided sales associate training on Earth Day and distributed the Kenmore Energy Star Savings Guide to its customers.

    The Excellence in Energy Star Outreach is given to a variety of organizations to recognize their efforts to improve energy efficiency and reduce pollution, resulting in significant cost savings. Award winners are selected from over 8,000 organizations that participate in the Energy Star program.

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