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Helen of Troy Introduces 110 Products at IHA
Mar 20, 2006
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Personal care appliance maker Helen of Troy Limited introduced more than 110 new personal care and household consumer products at this year's International Housewares Show (IHA).

In the personal hair care category, building on the success of its ionic technology, Helen of Troy introduced a range of Tourmaline products under the Vidal Sassoon and Revlon brand names. Tourmaline is a natural source of ions, which is said to dry hair faster by reducing the size of water droplets on the hair.

Many of the new Helen of Troy hair care products also featured a patented variable-ion technology that allows consumers to select the exact amount of ions best suited for their individual needs.

Helen of Troy also launched a new line of hair care appliances named Studio Tools under the Vidal Sassoon brand name. The product line brings professional-quality hair dryers, flat irons, curling irons, and other hair care appliances to the consumer market.

Additional personal care products introduced at the Housewares Show included Dr. Scholl's massage products focusing on personal health and wellness. The line included a new foot spa category that resulted in a line of cordless products using rechargeable batteries.

Gerald J. Rubin, chairman, CEO and president, said, "This year, more than ever, we have focused on bringing the most sought after consumer features to our products. Today's new product introductions are the culmination of more than 12 months of market research and new product development. We are very proud of the 2006 Helen of Troy product lines and are confident that they will be well received by both consumers and retailers."

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