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Design Lab 2008 Winner - The Flatshare Fridge
February 2009
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Electrolux made connected appliances the focus of its annual design competition for students. Design Lab 2008 asked industrial design students around the world to conceptualize home appliances for the Internet Generation. Electrolux describes iGeneration consumers as brand-conscious, busy young professionals, age 25-35. They're independent and concerned about the environment, and, of course, their lives are intertwined with technology and online social networks.

The winning concept was Flatshare, a modular fridge that addresses the need for separate food storage among apartment roommates. Flatshare designer Stefan Buchberger, student at the University of Applied Arts in Vienna, saw a clear need for it. “There is nothing more disgusting than a dirty fridge in a shared flat,” Buchberger said. "At the time, I was living in such a flat!”

See our complete report on Concept Appliances 2009: Connected Concepts.


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