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Designer Appliances - Personal Care
April 2004
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Even personal care appliances are getting a designer makeover. Princess Household Appliances BV of The Netherlands introduced its new Starck(TM) by Princess personal care appliance line at HomeTech. Designed by Philippe Starck, the line includes a hair dryer, a three-in-one curling iron, bath and shower radio clock, shaver, and beard trimmer, which will be released in mid-2004. Also part of the line are two electric toothbrushes (an adult and children model) and two electric flossers (an adult and children model), which will be introduced at a later date. All of the appliances come with a cube base that aesthetically ties the line together and is also used for storing parts and accessories.

One of the more innovative products in the line is the rechargeable electric toothbrush, which uses ultrasonic technology. According to the company, sonic waves break down dental plaque and help prevent bleeding and gum inflammation. The toothbrush, which comes with four brush attachments, features an automatic shut-off function after 3 min and has a charge indicator lamp.

Princess says it also has plans to introduce a kitchen appliance line designed by Philippe Starck in the near future.



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