The company has introduced a new, consistent design concept for its entire, diversified product range to offer manufacturers a complete line of automation solutions. The new concept will cover all of the company's components and modules available through its Industrial Hydraulics, Electric Drives and Controls, Linear Motion and Assembly Technologies, Pneumatics, and Mobile Hydraulics business units.
The general design concept will be applied to all of the company's new products, and existing products will be successively changed to the new design. Common features of the products will include a uniform color shade and a defined typographical concept that clearly shows the brand on products. For the design of the products themselves, the company says clear, function-related characteristics will be in the foreground.
Bosch Rexroth AG