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Market Research  

Issue: March 2012 ApplianceMagazine.com

Appliance Industry Review and Outlook: Canada

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Get expert analysis of market conditions as well as opportunities and challenges for the Canadian market. Gain insight into trends, market activity, and market penetration strategies for leading OEM’s. 

2012 Edition
Price: $239  Published: February 2012  Format: pdf
*Promotional discounts will be applied at check-out.

To view the full report, click here.

To view the table of contents, click here.

Total 2010 shipments for the core five appliances (refrigerators, ranges, washers, dryers, and dishwashers) were up 7% from 2009. The total shipments for the core eight appliances – adding microwaves, cooktops, and freezers – increased 5.3% to 6.9 million units from 2009's 6.6 million units.

Canadian residential air-conditioning, commercial air-conditioning, and furnace shipments generated steady increases in unit shipments in 2010 and 2011. Commercial air-conditioning produced 38,778 unit shipments in 2010; this number increased 1% in 2011 to 39,113 units. Residential air-conditioners generated a larger growth with a 14% increase in unit shipments from 2010 to 2011, ending 2011 with 223,471 units.

Due to Canada's proximity to the U.S. and the social and cultural similarities, the appliance industry has become increasingly homogenous across the border. These markets are very similar in terms of consumer needs, usage habits and expectations, safety standards, and voluntary energy efficiency standards. This results in the appliance industry creating standardized products for both Canada and the U.S. markets, differentiated only by labeling and documentation.

The Canadian arm of Whirlpool Corp., Whirlpool Canada LP, is one of the country's leading marketers and suppliers of home appliances, delivering more than $1 billion in annual revenue. The company features a robust portfolio of brands that appeal to a wide range of consumers, including Whirlpool, Maytag, KitchenAid, JennAir, Amana, Inglis, Estate, and Roper.

Whirlpool Canada's strategy is to differentiate it's family of brands through innovation. Each brand has a distinctive identity, while still offering a diverse portfolio of inventive products that will meet the needs of all consumers.

LG Electronics Canada Inc. comprises of five business units, Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company is focused on delivering award-winning products known for blending style and technology.

In November, LG Canada announced the launch of the LG Optimus One high performance smartphone. The phone comes with the Andriod 2.2 operating system, Google's newest and fastest platform.

For questions regarding research reports, contact Beth Berner or call 440-209-1478.


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