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issue: August 2005 APPLIANCE Magazine

Market Research
Portrait of the Canadian Appliance Industry


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The year 2004 proved to be another good year for the Canadian appliance industry.

Statistical tables include the following.


Industry Forecast Chart
Reported in Units (000s)

  • Automatic Washers
  • Dishwashers
  • Dryers, Electric
  • Dryers, Gas
  • Electric/Gas Cooktops
  • Food Waste Disposers
  • Freezers
  • Microwave Ovens
  • Ranges, Electric
  • Ranges, Gas
  • Refrigerators
  • Room Air-Conditioners

Comparison with the U.S. Market, Industry Sales
Reported in Units (000s)

Includes refrigerators, freezers, electric ranges, automatic washers,
electric and gas dryers, dishwashers, and microwave ovens. For each year, the table reports:

  • Canadian unit sales
  • Canadian % change year over year
  • U.S. unit sales
  • U.S. % change year over year

Example:

Year
Canada
% change
year over year
U.S.
% change
year over year
1994
3,762
3.6
37,248
9.2

Refrigerator Sales by Province (% of total Canada)
Includes information for years 1999-2004.

Provinces included:

  • Alberta
  • Atlantic
  • British Columbia
  • Manitoba
  • Ontario
  • Quebec
  • Saskatchewan

Refrigerator Saturation
Reports
% of households owning at least one refrigerator. Includes information for years 1999-2003.

Provinces included:

  • Alberta
  • Atlantic
  • British Columbia
  • Manitoba
  • Ontario
  • Quebec
  • Saskatchewan
  • Total Canada

Refrigerator Feature Trends
Includes actual information for the years 2000-2004 and Forecast information for 2005-2007. Reports information as a % of market, excluding compacts, for these features:

  • 2-door. top-freezer
  • Side-by-Side
  • 2-door, Bottom-Mount

Room Air-Conditioner Saturation
Reports on % of total households for years 1999-2003, in the following provinces:

  • Alberta
  • Atlantic
  • British Columbia
  • Manitoba
  • Ontario
  • Quebec
  • Saskatchewan
  • Total Canada

Freezer Feature Trends
Includes actual information for the years 1999-2004 and Forecast information for 2005-2007. Reports information as an estimated% of Canadian sales of:

  • Chest
  • Upright


Freezer Saturation
Reports on % of total households for years 1999-2003, in the following provinces:

  • Alberta
  • Atlantic
  • British Columbia
  • Manitoba
  • Ontario
  • Quebec
  • Saskatchewan
  • Total Canada


Portable Appliance Industry Forecast
Reports actual unit shipments for 2003, forecast unit shipments for 2004, and % change. Products included:

  • Blenders
  • Drip Coffee Makers
  • Hand Mixers
  • Irons
  • Kettles
  • Stand Mixers
  • Toasters, 2-slice
  • Toasters, 4-slice

Electric Range Sales by Province
Reports % of total Canada for the following provinces for each year, 1999-2004:

  • Alberta
  • Atlantic
  • British Columbia
  • Manitoba
  • Ontario
  • Quebec
  • Saskatchewan


Electric/Gas Range Saturation
Reports % of households owning at least one electric range in the following provinces for the years 1999-2003:

  • Alberta
  • Atlantic
  • British Columbia
  • Manitoba
  • Ontario
  • Quebec
  • Saskatchewan
  • Total Canada


Range Feature Trends
Reports on the Actual % of Canadian sales for the years 1999-2004 and on the Forecast % of Canadian sales for the years 2005-2007. Reports on the following configurations of Electric Range Size & Oven Cleaning Method:

  • 24-inch
  • 30-inch manual clean
  • 30-in self clean


Cooktop Industry Forecast
Reports on the Actual % of total Canadian sales for the years 2000-2004 and on the Forecast % of total Canadian sales for the years 2005-2007. Reports on the following configurations of Cooktops:

  • Electric
  • Gas


Cooktops Feature Trends (surface units)
Reports on the Actual % of total Canadian sales for the years 1999-2004 and on the Forecast % of total Canadian sales for the years 2005-2007. Reports on the following configurations of Cooktops:

  • Conventional (steel-top/glass)
  • Smooth-top
  • Gas


Dishwasher Sales by Province
Reports % of total Canada for 1999 through 2004. Provinces included:

  • Alberta
  • Atlantic
  • British Columbia
  • Manitoba
  • Ontario
  • Quebec
  • Saskatchewan


Dishwasher Saturation
Reports % of households owning at least one dishwasher, for each year, 1999-2003. Provinces included:

  • Alberta
  • Atlantic
  • British Columbia
  • Manitoba
  • Ontario
  • Quebec
  • Saskatchewan
  • Total Canada

Dishwasher Feature Trends
Reports % of total Actual Canada sales for the years 1999-2004, and Forecast Canada sales 2005-2007. Reports on the following features:

  • Portable
  • Built-In


Automatic Washer Sales by Province
Reports % of total Canada sales for each year, 1999-2004, for each province:

  • Alberta
  • Atlantic
  • British Columbia
  • Manitoba
  • Ontario
  • Quebec
  • Saskatchewan

Electric Dryer Sales by Province
Reports % of total Canada sales for the years 1999-2004.

  • Alberta
  • Atlantic
  • British Columbia
  • Manitoba
  • Ontario
  • Quebec
  • Saskatchewan


Laundry Products Features Trends
Reports % of total Actual Canada sales for the years 1999-2004, and Forecast Canada sales 2005-2007. Reports on the following features:

  • Automatic Washers
  • Electric Dryers

Laundry Products Saturation
Reports % of households owning at least one Automatic Waher/ Automatic Dryer 1999-2003. Provinces included:

  • Alberta
  • Atlantic
  • British Columbia
  • Manitoba
  • Ontario
  • Quebec
  • Saskatchewan
  • Total Canada

Microwave Oven Saturation
Reports % of households owning at least one microwave oven. Reports for each year, 1998-2002, for each of the following provinces:

  • Alberta
  • Atlantic
  • British Columbia
  • Manitoba
  • Ontario
  • Quebec
  • Saskatchewan
  • Total Canada

Microwave Oven Sales
Reports % of households owning at least one microwave oven. Reports for each year, 1999-2004, for each of the following provinces:

  • Alberta
  • Atlantic
  • British Columbia
  • Manitoba
  • Ontario
  • Quebec
  • Saskatchewan

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