Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
   
issue: October 2004 APPLIANCE Magazine

European Report
Home Beer Tap War in Europe


 Printable format
 Email this Article
 Search

By Paul Roggema, European correspondent, APPLIANCE magazine.

Leading European small appliance producers Philips and Krups (Groupe SEB) are battling against each other with a new product: the home beer tap.

It is a very interesting product: offer your consumer beer at a premium price, after they purchased a 200-euro (approx. $244) self-cooling beer tap, and customers flock to the stores in droves. Krups, together with Heineken, started it all by offering its BeerTender appliance, selling 500,000 4-L returnable beer kegs in a few months (sales volumes of the BeerTender appliance were not disclosed). The product features a CO2 intelligent pressure system that is said to help keep the beer fresh 3 weeks after opening.

Interestingly enough, France’s Groupe SEB is cooperating with Dutch Heineken, whereas Dutch Philips joined forces with Belgian brewer Interbrew, which, according to Philips is a “much bigger global player.”

Philips designed the appliance and keg together for optimum performance, which means that the appliance can only accept matching kegs. The company tried this method before with the ultra-successful Senseo single-serving coffee maker and the CoolSkin shaver, which uses a Nivea moisturizing lotion. In all cases, consumers seem to be convinced that the products deserved their considerably higher price point.

 

Daily News

...........................................................

Apr 18, 2014: Spectrum Brands CEO Lumley Joins Husqvarna Board

Apr 17, 2014: GE Appliances 1Q Revenues Down 3%

Apr 17, 2014: Remodeling Growth Expected to Continue

Apr 17, 2014: HVAC/R Contractors Outlook Holds Steady

Apr 17, 2014: Appliance Store Sales Down Slightly in March

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows