Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
   
issue: September 2004 APPLIANCE Magazine

People
Nick Lazaris of KEURIG


 Printable format
 Email this Article
 Search

As ppresident and CEO of coffee machine maker Keurig, Nick Lazaris plans the company’s strategic direction while working on its operational implementation.

“I liken myself to a composer writing a symphony, where each of the senior managers has a role to play, much like a person in an orchestra has an instrument to play,” he notes.

Apparently, Mr. Lazaris’s directing has created harmony at Keurig. Located in Wakefield, MA, U.S., Keurig ranked 130th on the “Inc. 500,” Inc. magazine’s ranking of the fastest-growing private companies in the U.S. The company received the Small Business of New England Innovation Award in 2002. In 2001, 2003, and now again in 2004, Mr. Lazaris was a regional finalist for Ernst & Young’s (E & Y) Entrepreneur of the Year award.

After receiving his B.S. from MIT in Cambridge, MA, U.S., Mr. Lazaris in 1975 earned an MBA from the Harvard Business School. He then worked as an accountant for E & Y in Charleston, WV, U.S. and soon after became a licensed CPA.

In 1977, he worked as the assistant state treasurer and a commissioner of employee security for the state of West Virginia in Charleston. He also worked for in the Governor’s office as the chief of staff to John D. Rockefeller IV. It was at that time that he remembers having a learning experience that he has carried over to the consumer products business. “There is no more intensive marketing challenge than a political campaign,” he says. “You are constantly measuring results, monitoring the competition, researching opinions, modifying your product (candidate’s position on issues or style), running advertising, and at the end of the process, you win or lose with no ambiguity about success or failure.” He kept those principles in mind as he moved on to his next business venture, when he went to work for the Barry Wright Corporation, a manufacturer of products that handle and protect data records.

Moving on to his next challenge, Mr. Lazaris started at Carr Picture Frames in 1989 in Somerville, MA, U.S., where he was the vice president of Sales and Marketing. Later, he became the president, CEO, and a board member. He left in 1995 and moved on to Office Specialists, where he was the general manager of the Tech Specialists Division in Waltham, MA, U.S.

Since joining Keurig in late 1997, Mr. Lazaris has used his vast experience to secure the competitive positioning of Keurig, which he claims is the number-one premium single coffee brewing system in the U.S.

Mr. Lazaris likes to set clear objectives and regularly measures his progress toward them. His management style places emphasis on regular communication among the management team by holding weekly meetings. He believes that being able to respond to objectives requires effective communication. Mr. Lazaris also says he listens, thinks, analyzes, and acts before making decisions in business and follows the Keurig mantra: hard work, smart work, and teamwork.

During his down time, Mr. Lazaris takes on carpentry projects, enjoys seeing the latest independent movies, and likes sitting on the beach with a good book.

 

Daily News

...........................................................

Jul 25, 2014: Whirlpool Refrigerator is First Commercial Application of Polyurethane Insulation Using HFO Blowing Agent

Jul 24, 2014: Remodeling Spending to Be Slower, But Still Strong, in Early 2015

Jul 23, 2014: Whirlpool North America Reports Record Operating Profits

Jul 23, 2014: Japan Destroyed 3.6 Million KG Fluorocarbons from Commercial Refrigerators and AC

Jul 22, 2014: Lennox International Reports Record Profit in Second Quarter

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows