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issue: June 2004 APPLIANCE Magazine

Appliance Line
60 Years and Counting

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Editorial from Lisa Bonnema, Editor, APPLIANCE Magazine

Over the last 6 decades, APPLIANCE has been faithfully following the industry, making improvements and changes throughout the years to more accurately represent the ever-evolving global appliance marketplace.

Lisa Bonnema, Editor, APPLIANCE Magazine

What were you doing 60 years ago? My guess is many of you weren’t born yet or, if you were, you’re not interested in thinking about anything but work-free days of golf and sunshine. Not the case for us here at Dana Chase Publications (DCP). Exactly 60 years and 6 months ago, we were rolling out the very first issue of what has now become the appliance industry’s leading trade publication.

Sure we’re a little proud. 60 years is quite a long time, and 725 issues is more editing than I can personally fathom. Perhaps the greatest accomplishment, however, is how we’ve managed to grow and adapt our coverage to the needs of the industry. While grounded in the fundamental values our founder, Dana Chase, Sr., set back in 1944, APPLIANCE has never been afraid of change, as long as it better served our readers. In fact, the closing line of Mr. Chase’s first editorial paved the way for change: “This is your publication in which we will serve you to the best of our ability.”

In honor of that statement, following are just a few of the editorial services and departments we have added over the years in an effort to keep you, the reader, informed about the latest developments in appliance design and production.

• In 1949, we published our first self-cover Special Section, which gave an in-depth look into the success of appliance maker Hotpoint. Since then, we have published a total of 41 Special Sections on several leading appliance companies, including Whirlpool, Maytag, Lennox, AB Electrolux, Carrier, and most recently, BSH Bosch und Siemens Hausgeräte.

• In the late 1940s, DCP founder Dana Chase, Sr. helped create the National Safe Transit Committee, which developed packaged-product performance testing standards to address the monetary losses appliance producers were experiencing in damaged products being shipped during the housing boom following World War II. In January 1953, our magazine detailed the safety-testing devices used for testing to Committee standards, along with remarks from appliance OEMs about the benefits of the newly adopted testing guidelines.

• In 1954, we published our first annual Statistical Review, providing readers a gauge of industry growth by reporting yearly U.S. appliance shipments.

• In 1974, the Production Highlight section was added to give readers real-life examples of how they could cost-effectively produce more efficient and reliable appliances.

• In 1975, we added the APPLIANCE ENGINEER® editorial section to provide designers and engineers with up-to-date information on the appliance industry’s technical issues and latest innovations.

• In 1978, the first Profiles of Appliance Industry Suppliers was published to give appliance OEMs detailed information about their suppliers or potential suppliers. That same year, we also committed to regular international coverage by adding our APPLIANCE International department.

• In 1986, the first Coil Winding section was printed in cooperation with the Electrical Manufacturing & Coil Winding Association. This section was just updated in May 2004 and renamed Electrical Manufacturing in conjunction with the Electrical Manufacturing & Coil Winding Association’s decision to rename its annual exhibition to Electrical Manufacturing Expo (formerly Electrical Manufacturing & Coil Winding Expo). The new names were created to more accurately represent the current state of the industry and to provide a broader scope of coverage on the components and processes used in electrical manufacturing.

• In 1991, we addressed globalization within the industry by publishing our first Portrait of the Japanese Appliance Industry, giving readers vital data about the growing Japanese appliance industry. We then added the Portrait of the European Appliance Industry in 1992, followed by the Portrait of the Chinese Appliance Industry and the Portrait of the Latin American Appliance Industry in 1996.

• In 1995, we started publishing our three international editions of APPLIANCE to specifically cater to the needs of European, Chinese, and Latin American appliance producers. That same year, we also ventured into the “Information Superhighway” by introducing appliance.com, which served to inform the appliance trade and their consumers. Today, we have two separate web sites to better serve both of those needs.

ApplianceMagazine.com has grown into a comprehensive source for industry professionals who want to read up on everything from relays to refrigerators. The site is updated daily—sometimes hourly—with the latest Breaking News affecting the global appliance industry. Appliance.com continues to serve as a research tool for consumers who want to know about the latest appliance products on the market.

• In 2000, we decided to enter the new millennium with a completely new look. The complete redesign included color-coded sections so readers could easily locate specific sections of the magazine and topic banners that indicated the specific appliance technology or application covered. Other magazine “facelifts” took place in 1977, 1987, and 1994.

• In 2004, we noticed a missing link between manufacturers and their consumers and launched Home Appliance™ magazine, a new quarterly magazine for consumers who want to learn and research the latest appliances based on need, function, and style. While Home Appliance certainly has a new readership, the idea derived out of yet another way we could better serve the appliance industry.

It seems fairly obvious that DCP and APPLIANCE are more than devoted to this industry. While we’re inching closer to that 65-year mark, don’t worry—we’re no where near retirement, and we promise to work just as hard as we did in our 20s, 30s, 40s, and 50s. In fact, we’re counting on the fact that the industry will keep us on our toes with new technologies and an increasingly competitive marketplace.

Where will you be 60 years from today? We plan on being right here, reporting on one of the world’s most fascinating industries.


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PLEASE NOTE : Any correspondence submitted to editors_mail@appliance.com may be published, in full or in part, on our web site or in our printed publications. If you would like to send us email that is NOT intended for publication, please send to: editor@appliance.com.


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