Auf der HomeTech 2004 versammelten sich Hausgeräteaussteller
aus der ganzen Welt. Die Ausstellung, die von den deutschen
Organisatoren Kölnmesse GmbH und Messe Berlin GmbH ins
Leben gerufen wurde, zeigte vorrangig Elektrogroßgeräte
für den Haushalt, kleine Elektrogeräte und Komponenten.
Die Ausstellung, die vom 25. bis 27. Februar 2004 auf dem
Kölner Messegelände in Köln stattfand, wurde
erstmals 2002 als Teil der Domotechnica abgehalten und soll
von jetzt an in jedem zweiten Jahr stattfinden.
HomeTech 2004 ha riunito gli espositori di prodotti provenienti
da tutto il mondo. L’esposizione, progettata dagli organizzatori
tedeschi Koelnmesse Gmbh e Messe Berlin Gmbh, ha messo in risalto
i più importanti elettrodomestici, piccoli apparecchi
elettrici, e componenti delle apparecchiature. L’esposizione,
che si è tenuta dal 25 al 27 Febbraio del 2004 a Colonia,
Germania, presso i Terreni Espositivi di Colonia, ha debuttato
nel 2002 come un’esposizione integrata con Domotechnica
ed è stato previsto che si tenga ogni due anni.
d’exposants HomeTech 2004:
HomeTech 2004 rassemble des exposants d’appareillages
du monde entier. Le salon, développé par les
organisateurs allemands Koelnmesse GmbH et Messe Berlin GmbH,
présente d’importants appareils ménagers,
de petits appareils électriques et des composants pour
appareils. Le salon qui s’est tenu les 25 et 27 février
2004 à Cologne en Allemagne au Cologne Exhibition Grounds,
a démarré en 2002 et avait été intégré au
salon Domotechnica. Il aura lieu tous les deux ans.
some major players were missing at what used to be the appliance
industry’s largest biannual event, those who exhibited at HomeTech
Cologne 2004 showcased their latest and greatest products from
around the world.
Cologne 2004 Overview
It is safe to say that HomeTech Cologne 2004, held Feb. 25-27 in Cologne,
Germany, was anxiously anticipated by the appliance industry as a whole—visitors,
exhibiting companies, and perhaps the most notable, non-exhibiting
companies. Developed by German organizers Koelnmesse GmbH and Messe
Berlin GmbH, the new trade show is a combination of the industry’s
former event, Domotechnica, held in Cologne, Germany, and HomeTech,
which debuted in 2002 in Berlin, Germany.
Most of the anticipation was built around show attendance, which
registered around 25,000 visitors, according to a Final Report released
by the show organizers. While the report also indicated that more than
1,300 exhibitors from 53 countries exhibited at HomeTech 2004, it was
hard to ignore some of the missing stands: Whirlpool, BSH Bosch und
Siemens Hausgeräte, Miele, and AB Electrolux were just a few of the
major players that decided not to participate at HomeTech. Even smaller
appliance companies like Arçelik and Gorenje, which had a strong presence
at HomeTech 2002, did not exhibit.
“This lack of participation is a sign of a certain stress, a strain,
clearly on companies that have a major market share in Germany,” Luigi
Meli, director general of CECED, tells APPLIANCE. According to Mr.
Meli, difficult economic conditions in European countries—especially
Germany—and increased costs from upcoming regulations (i.e, new European
appliance recycling laws that will go into effect in August 2005) are
key reasons he feels companies did not exhibit. “Preparing for [such
regulations] and absorbing relevant costs in a very negative economic
cycle is a very difficult exercise,” he notes.
Still, Mr. Meli says CECED remains a supporter of HomeTech, despite
the fact that many of its larger members did not participate in this
year’s show and have yet to announce plans to exhibit at HomeTech 2006,
which is scheduled to take place in Berlin, Germany. “Clearly our commitment
to the fair remains unchanged and is independent of the level of response
from CECED members,” Mr. Meli tells APPLIANCE. “We still think there
is a need and an opportunity for the industry to have this trade show.
We hope for a much better result in terms of participation in the future.”
Mr. Meli says that CECED will continue to do its part to “present
the opportunities” of HomeTech to its members, but that it will not “impose
on a member company’s business freedom” and will continue to respect
whatever decisions its members make. “However, I see that the presence
of the trade has been very good [at HomeTech 2004], and that might
bring them to reevaluate the situation,” Mr. Meli notes.
But if the larger companies don’t reevaluate, the big question is
will there even be a HomeTech in 2006? “I feel that the show will go
on,” Mr. Meli says. “We know from retailers that they are interested
in continuing this industry approach. Otherwise, it would be hard to
see why CECED as an industry is supporting it.”
Echoing the sentiment of several companies APPLIANCE spoke to at
the fair, Mr. Meli suggests that this is the beginning of a shift—not
a demise—in appliance industry tradeshows. “This may be the start of
an evolution of trade fairs from an old concept into something new,
something different,” notes Mr. Meli. “We went through a gigantism
on the stands. Maybe it will now move to a smaller, more qualified
Cologne 2004 Technology
The good news is
that the decreased participation didn’t stop some industry
players from continuing the tradition of showcasing their
latest appliance innovations. Following are a few of the
show’s technology highlights.
Appliances - Refrigerators & Freezers
Haier Europe Trading Srl
Appliances - Personal Care
Princess Household Appliances BV
Appliances - Kitchen Electric Housewares
Swissmar International Corp.
Richmond Hill, Ontario, Canada
Fisher & Paykel
Dispensers with Softening and Purifying
GD Midea Holding Co. Ltd.
Shunde, GuangDong P.R.C.
Air Rider Systems Ltd.
Latina Appliances S/A
Hunter Fan Company