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issue: June 2003 APPLIANCE Magazine

Franz Bosshard of BSH Home Appliances

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With years of experience in international business comes the ability to get things done. Just ask Franz J. Bosshard, who was named president and CEO of BSH Home Appliances Corporation, North America in July 2002.

Franz Bosshard

Before Mr. Bosshard began his globe-spanning career, he pursued an extensive education in Switzerland, beginning with an Eidgenossisches Diplom in electronics - equivalent to a bachelor's degree in electrical engineering - from Brown Boveri School of Electrical Engineering in Baden, Switzerland in 1964. After earning his degree, Mr. Bosshard began work as an engineer in the electronics labs for Swiss TV. From there, Mr. Bosshard decided to continue his education at the Handelsschule Juventus in Zurich, where he earned an Eidgenossisches Diplom in international trade - equivalent to a bachelor's in business administration - in 1968.

It was during his time in Zurich as marketing and sales manager for Polaroid that Mr. Bosshard first used a business practice that would serve him well throughout his career. He calls it "Going Forward to Basics." Working in Zurich from 1972-1978, Mr. Bosshard was able to increase annual revenue and profit growth by 20 percent. "I looked at the market and what the customers wanted and needed," he explains. "Then I set programs in place that focused on those priorities."

Mr. Bosshard used the same method while traveling between London, England and Dubai, United Arab Emirates as director of Marketing for Polaroid's European Export Operations, where he accomplished 100-percent revenue and profit growth over a 3-year period. He also applied this philosophy while successfully heading BSH business operations in China.

In addition to his "Going Forward to Basics" concept, Mr. Bosshard credits his accomplishments to being pragmatic. "Developing a business plan and putting the organization in place to implement the plan is critical to growth," he says. "Remember that time and strategy are 10 percent of the equation, while implementation is 90 percent."

With his current responsibilities as president and CEO of BSH Home Appliances Corporation, North America, Mr. Bosshard recalls that he learned the most valuable lessons of his career while traveling around the globe on business. By working with people from different cultures who were educated in some of the best universities in the world, Mr. Bosshard feels as though he has "passed through the halls of the finest universities."

Because he believes that developing and supporting people is meaningful and personally enriching, Mr. Bosshard reveals that he encourages teamwork while conducting the business activities of BSH. "I believe in team building and capitalizing on the strengths of each culture and building on their inherent work ethic," he says.

When he isn't working, Mr. Bosshard likes to spend his leisure time with his wife, Jung Soon Kim. His hobbies include reading, golfing, spending time with friends, and traveling.


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