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issue: January 2004 APPLIANCE Magazine

Appliance Line
Onward and Upward


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Editorial from Diane Ritchey, Editor, APPLIANCE Magazine

Those of you who know Dana Chase, Jr., know that he often ends meetings with a resounding, "Onward and Upward!" It's become the premise of being at Dana Chase Publications.


Diane Ritchey, Editor
With Mr. Chase's permission, I'd like to borrow that phrase for the theme of this "Appliance Line" editorial. After 6 years at APPLIANCE, 5 of which I was Editor-in-Chief, I have resigned my position to take on a new challenge as Editor-in-Chief of Home Appliance, Dana Chase Publications' new consumer magazine about appliances and the appliance industry.

The decision for me to change positions was a difficult one, to say the least, as I truly enjoyed being the Editor of APPLIANCE magazine. I began my career at APPLIANCE magazine as senior editor, was promoted to managing editor, and thanks to Dana Chase, Jr., Susan Chase Korin, and David Chase, was quickly given the opportunity to run the editorial department of a magazine that is respected as the "bible" of the appliance industry worldwide. I have loved the APPLIANCE magazine environment, where high expectations and an unwavering commitment to quality are the norm, but where opportunities for professional development and encouragement of creativity are always present. As a result, I am not the same editor that I was in 1998. I'm a better editor and I've grown, both personally and professionally, thanks to the Chase family.

I have also enjoyed covering the appliance industry, which is blessed with high-quality people at all levels and disciplines. As the industry continues to provide emotion, excitement, design sophistication, and high-level function in the appliances it designs and produces, I believe it is one that can only grow in the future.

Fortunately, I don't have to stop reporting about an industry for which I have so much respect and admiration. The fact that there is no consumer magazine solely about appliances has been apparent to all of us at APPLIANCE magazine for quite some time, but was even more evident earlier this year when my husband and I decided to completely re-do the kitchen in our home. As I report on appliances for a living, I know, for example, the difference between a cooktop and a stove, the benefits of stainless steel, the differences between a top-mount and side-by-side refrigerator, and how to select the proper dishwasher for a new kitchen. But my husband did not, and neither do most of my friends, family, and other people who don't usually think about appliances until they need to replace one. My husband wanted a guide, a book, or something in writing that would give him all of the information he needed such as price ranges, model types, and features and benefits to help us make well-informed and educated decisions about the appliances for our new kitchen. We found nothing that offered all of that information in one magazine or publication. Until now.

Home Appliance was created to help consumers such as my husband, my family, and friends, and yours to help them buy the best appliances based on need, style, and function. Our editorial mission is to provide consumers with in-depth information specifically on home appliances, to educate them as to the appliance products available, along with their features and benefits, and to present consumers with expert advice on issues such as financing, designs, technology, and trends. Our goal is a well-informed consumer as he/she enters the retail outlet to purchase an appliance.

The 2004 editorial calendar for Home Appliance is packed with features that will deliver on our editorial promise. The first issue, in April 2004, will include features on cooking appliances and floor care and cleaning appliances, along with information on product price ranges and financing options. One feature, titled "Big Ideas, Small Budget," will provide information on appliances that are small in price but are big in design, performance, and function. The summer issue, to be published in July, will include features on refrigerators, dishwashers, hearth appliances, and the outdoor room. The third issue in 2004, to be published in October, will include editorial about laundry, the "25 Hippest Housewares," ventilation, and a feature titled, "Small Space, Big Ideas," where readers will be able to read about and find appliances that maximize space in a smaller area.

Each issue of Home Appliance will include an article about a feature home, where we'll report on all appliances in a particular home, why the homeowners chose the appliances, how space was utilized, the look that the homeowners were seeking, and what homeowners might do differently the next time they re-do their kitchen, laundry room, or other room in the home. Each issue will also contain a guest editorial from a home builder, a kitchen designer, and a real estate agent; "Just Around the Corner," which will highlight new products on the horizon not yet brought to market; a "News You Can Use" department, a "What's Hot" department with products that are truly innovative, fun, and high-tech; and new product information on HVAC, refrigeration, laundry, floor care, cooking, dishwashers, and electric housewares.

I have turned over my Editor position at APPLIANCE to Lisa Bonnema, our former managing editor. Lisa and the APPLIANCE magazine staff, including new Managing Editor Tina Grady, Assistant Editor Jill Russell, Contributing Editors David Simpson and Lincoln Brunner, China Correspondent Clint Stevens, New Delhi Correspondent Adite Chatterjee, and European Correspondent Paul Roggema, will ensure that APPLIANCE continues to serve its readers by providing the highest quality editorial.

This year, that editorial will include a special celebration of APPLIANCE magazine's 60th anniversary. Editorial commemorating the 60th anniversary celebration will include a brief look at advances in appliance technology since APPLIANCE magazine was launched in 1943 by Dana Chase, Sr., along with an extensive exploration of the new technology and conceivable breakthroughs in appliance design and use through the next 60 years. As you know, the possibilities are endless.

All of us at APPLIANCE magazine and Home Appliance look forward to working with you in 2004.

 

Email us at:
editors_mail@appliance.com

PLEASE NOTE : Any correspondence submitted to editors_mail@appliance.com may be published, in full or in part, on our web site or in our printed publications. If you would like to send us email that is NOT intended for publication, please send to: editor@appliance.com.

 

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