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issue: February 2009 APPLIANCE Magazine

Expanded Web Coverage
From Communism to Crossover


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Paul Roggema, Europe correspondent

ON LOCATION: APPLIANCE magazine was there when Philips unveiled its latest concept appliances in Moscow’s Red Square.

Concept Appliances 2009:

Expanded Online: Connected Concepts

Expanded Online: From Communism to Crossover

It’s been some time since Communism fell in Russia. Still, to see a high-tech Western multinational company with an exhibition in Red Square, not far from the Lenin pavilion, is a unique sight. For its annual Simplicity event, Philips flew in its most important customers and the global press to demonstrate its newest products and its concept products for the future.

Philips 2009 Simplicity event in Red Square.

Concepts

Three major new concept products were demonstrated at the Moscow event. The first was Circle of Life, in which a consumer visits a store for a new TV and recycles his old one as well. The consumer answers questions such as size, options for audio and video quality, and design, and the software presents the final product design, then produces the TV on the spot. The design (material, patterns, colors) options were clearly inspired by the cell phone skins. The TV can then be transported home in a special recyclable shoulder bag.

Philips's Light Blossom concept.

Products

Philips's Flavors TV frames concept.

Returning to Russia

It is interesting to note that the first large export order for Philips, back in 1898, was the illumination of the St. Petersburg Winter Palace, now called the Hermitage. Philips announced at the Moscow event that it will once again be providing lighting for the Hermitage. But will the annual Simplicity event return to Moscow soon? Maybe not<visitors were plagued by traffic problems, poor service, and a generally run-down atmosphere. And Philips must have had headaches from the horrendous hotel prices ($400/night is typical). Moscow stands in stark contrast to the experienced organization of Philips, its smooth-running event, and its shiny new products.

 

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