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issue: March 2008 APPLIANCE Magazine

New Delhi Report
Philips India Gears Up


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by Adite Chatterjee, India Correspondent

Philips Electronics India, a subsidiary of Dutch electronics and appliance company Royal Philips Electronics, is launching a slew of products on the Indian market. The company is focusing on the twin platforms of healthcare and lifestyle, and introduced the Innovation series to make a connection with Indian consumers. First is the Philips food processor, which it calls India’s first hands-free intelligent food processor. Moreover, given Indian food habits, which require a lot of processing of grains such as rice, lentils, and spices, the food processor is equipped with a 750-W motor and a “reverse quadra flow” for superior grinding. The product is part of a large Philips lineup of “health-enabling kitchen appliances” that the company feels has the potential to capture a significant share of the Rs 10 billion (approx. US$25 million) Indian food processing appliance market. The three models of the food processor are priced between Rs 4995 and Rs 8595 (approx. $125 and $218).

Philips is also readying new-model LCD TVs, audio players, and peripherals and accessories for India. LCD TVs are made by private-label manufacturer Dixons at its plant in Dehradun. The plant already makes Philips DVD players and other products. About 150,000 LCD TVs will be assembled at the Dixons plant annually.

Philips is launching its Ambilight flat TV in India, featuring a new LED (light-emitting diode) and proprietary Perfect Pixel HD engine technologies, which enable a full HD screen display of 1920 × 1080 pixels resolution. This line is more energy-efficient due to an innovative LED light source. At Rs 129,000 ($3300) this is among the high-end LCD TV models available in India.

The company also recently showcased an extravagant, diamond-encrusted Ambilight LCD HDTV, created in association with New York City jewelry company A Link. With 2250 diamonds set into the frame, it is valued at $150,000 and is called the most expensive television in the world. The diamond-encrusted TV will be auctioned for charity after it has been exhibited at several venues across India.

 

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