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issue: September 2008 APPLIANCE Magazine


U.S. Appliance Industry Statistical Review: 1999 to 2008


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The Portrait of the U.S. Appliance Industry is an annual statistical report based on unit factory shipments that covers U.S. appliance share of market, life expectancy/replacement picture, household saturation, and the Who's Who of the Appliance Industry. Revenue information is not included.
Price: $145.00 Published: 9/2008 Format: PDF Pages: 9

The Share-of-Market Picture for 2007

The Share-of-Market Picture represents an attempt to ascertain market positioning of competitors by product category, based on analysis of unit shipments in the U.S. marketplace.

Specific percentage of private label production by manufacturer is sometimes impossible to determine. In such cases, shipments and market share are attributed to the marketers/brands associated with the retail marketplace.

Following each product heading are unit shipments for 2007 and a comparison year. These figures were gathered from surveys of appliance OEMs, industry suppliers, market analysts, confidential sources, and APPLIANCE magazine estimates. In some cases, company share of market was included in the Others category.

Comfort Conditioning (with pie chart)
Air-Conditioners, Room
Unitary Air-Conditioners & Heat Pumps
Dehumidifiers
Furnaces, Gas, Warm Air
Business Appliances
Computers, Desktop
Computers, Portable
Copiers (Color and Mono)
Printers, Ink Jet
Printers, Laser, Desktop (Color and Mono)
Printers, Serial, Dot Matrix
   

Floor Care Appliances
Vacuum Cleaners, Canister
Vacuum Cleaners, Hand-Held
Vacuum Cleaners, Stick
Vacuum Cleaners, Upright

Shampooers/Steam Cleaners

Personal Care Appliances
Beard and Mustache Trimmers
Curling Irons/Curling Brushes, Hot Air Brushes (excludes straighteners)
Hair Setters

Hand-Held Hair Dryers
Electric Shavers, Men's
Electric Shavers, Women
   
Major Appliances (with pie chart)
Dishwashers
Dryers, Electric
Dryers, Gas
Freezers (Chest and Upright)
Ranges, Electric
Ranges, Gas
Refrigerators, Standard
Refrigerators, Compact (6.4 cu ft and under), Freestanding
Refrigerators, Built-in, Undercounter
Washers
Electric Housewares (with pie chart)
Blenders (including Handheld)
Breadmakers
Can Openers
Coffee Makers:
Food Choppers/Mincers
Food Processors
Hand Mixers
Irons (not including travel irons)
Stand Mixers
Toaster Ovens
Toasters
Waffle Irons
   
Commercial Appliances
Refrigerators
Electric Water Heaters
Gas Water Heaters
Outdoor Appliances
Leaf Blowers, Hand-Held, Gas
Mowers, Walk-Behind, Gas

The Life Expectancy/Replacement Picture

In this study we list the estimated low, high, and average years of an appliance’s original life cycle. This life expectancy is based on first-owner use of the product and does not necessarily mean the appliance has stopped functioning. When a replacement is purchased, the old unit is traded in, relegated to use elsewhere, given away, or discarded, thereby ending the original life cycle. The estimates contained in the listing represent the expert judgment of APPLIANCE magazine staff based on input obtained from many sources. We have indicated not only life cycle expectancy for each appliance category, but have estimated the number of units that will be eligible for replacement in 2008 and 2009. These appliances may be replaced with the same type of product, be replaced with an appliance of a different type, or may not be replaced at all. We ascertained the average life expectancy in years of each appliance. That number was subtracted from the replacement year (2008 or 2009). The number of units produced in that year became the number of units eligible for replacement. Unit shipments are taken from APPLIANCE magazine’s Statistical Review, published annually for more than 50 years. The replacement numbers do not take into account changes in life expectancy over the years.

Major Appliances
Compactors
Dishwashers
Disposers
Dryers, Electric
Dryers, Gas
Freezers
Microwave Ovens
Range Hoods
Ranges, Electric
Ranges, Gas
Refrigerators, Compact
Refrigerators, Standard
Washers
Water Heaters, Electric
Water Heaters, Gas
Electric Housewares
Blenders
Breadmakers
Can Openers
Coffeemakers, Automatic Drip
Food Processors
Frypans
Griddles, Automatic
Irons
Juicers
Juicers/Extractors
Mixers, Hand
Mixers, Stand
Rice Cookers/Steamers
Sandwich Makers
Slow Cookers
Toaster Ovens
Toasters
Waffle Irons/Sandwich Grills
 
Personal Care Appliances
Curling Irons, Styling Combs, Brushes, Hot-Air Brushes
Hair Setters
Heating Pads
Massagers, Hand-Held
Shavers, Men’s
Shavers, Women’s
Trimmers, Mustache/Beard
Floor Care Appliances
Central Vacuum Systems
Floor Polishers/Waxers
Shampooers/Steam Cleaners
Vacuum Cleaners, Full-Size
Vacuum Cleaners, Hand-Held
 
Comfort Conditioning Appliances
Air-Conditioners, Room
Air-Conditioners, Unitary
Boilers, Gas
Dehumidifiers
Furnaces, Gas
Furnaces, Oil
Heat Pumps
Consumer Electronics
Camcorders
Compact Disc Players
Radios
Satellite Systems, Home
Telephone Answering Devices
Telephones, Corded
Telephones, Cordless
Televisions, Color
Televisions, LCD
Televisions, Projection Systems
Television/VCR/DVD Combinations
Portable Personal Stereos
 
Outdoor Appliances
Leaf Blowers, Back Pack, Gasoline
Leaf Blowers, Hand-Held, Gasoline
Outdoor Grills, Charcoal
Outdoor Grills, Electric
Outdoor Grills, Gas
Power Mowers, Gasoline
Riding Mowers/Lawn Tractors
Snowthrowers, Gasoline
Business Appliances
Computers, Notebook
Facsimile Equipment

The Saturation Picture

The following shows saturation levels for certain appliances in the U.S. This information was gathered from companies producing these products. In most cases, there was very little variance between the figures provided by the various producers; consequently, we believe the data to be well-weighted figures. Bear in mind that these figures represent the percentage of U.S. households with one particular type of appliance, and do not reflect households with more than one of a particular appliance.

Major Appliances
Compactors
Dishwashers
Disposers
Dryers, Electric
Dryers, Gas
Freezers
Microwave Ovens
Range Hoods
Ranges, Electric
Ranges, Gas
Refrigerators, Compact
Refrigerators, Standard
Washers
Water Heaters, Electric
Water Heaters, Gas
Electric Housewares
Blenders
Breadmakers
Can Openers
Clocks (incl. Battery Operated)
Coffeemakers, Automatic Drip
Coffeemakers, Perk
Corn Poppers
Espresso Machines
Food Processors
Food Slicers
Frypans
Griddles, Automatic
Ice Cream Makers
Iced Tea Makers
Irons
Juicers/Extractors
Kettles, Electric
Knives
Mixers
Pasta Makers
Rice Cookers/Steamers
Sandwich Makers
Slow Cookers
Toaster Ovens
Toasters
Waffle Irons/Sandwich Grills
Woks
 
Personal Care Appliances
Curling Brushes
Curling Irons, Styling Combs
Hair Dryers, Handheld
Hair Setters
Heating Pads
Massagers, Handheld
Shavers, Men’s
Shavers, Women’s
Toothbrushes/ Plaque Removers
Trimmers, Mustache/Beard
Water Pulsators
Floor Care Appliances
Central Vacuum Systems
Shampooers/Steam Cleaners
Vacuum Cleaners, Full-Size
Vacuum Cleaners, Robotic
Vacuum Cleaners, Handheld
 
Comfort Conditioning Appliances
Air Cleaners, Electronic
Air-Conditioners, Room
Air-Conditioners, Unitary
Dehumidifiers
Furnaces, Electric
Furnaces, Gas
Furnaces, Oil
Heat Pumps
Humidifiers
Consumer Electronics
Audio Systems, Compact or Rack
Camcorder
Camera, Digital
CD Players, Home
Digital Video Recorders (DVR)
DVD Home Component
PC, Home, Desktop
PC, Home, Laptop
Radios, Home
Satellite Systems
Smartphones
Telephone Answering Device
Telephones, Corded
Telephones, Cordless
Telephones, Wireless
TV, Color
TV, Digital (DTV)
TV, High-Definition (HDTV)
TV, LCD
TV, Plasma
TV, Projection
TV/VCR & TV/VCR/DVD Combinations
Video Cassette Recorder (VCR) Decks
 
Outdoor Appliances
Bug Killers
Leaf Blowers, Backpack, Gasoline
Leaf Blowers, Handheld Gasoline
Outdoor Grills, Charcoal
Outdoor Grills, Electric
Outdoor Grills, Gas
Power Mowers, Gasoline
Riding Mowers
Snowthrowers, Gasoline


 

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