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The Share-of-Market Picture for 2007
The Share-of-Market Picture represents an attempt to ascertain market positioning of competitors by product category, based on analysis of unit shipments in the U.S. marketplace.
Specific percentage of private label production by manufacturer is sometimes impossible to determine. In such cases, shipments and market share are attributed to the marketers/brands associated with the retail marketplace.
Following each product heading are unit shipments for 2007 and a comparison year. These figures were gathered from surveys of appliance OEMs, industry suppliers, market analysts, confidential sources, and APPLIANCE magazine estimates. In some cases, company share of market was included in the Others category.
Comfort Conditioning (with pie chart) Air-Conditioners, Room Unitary Air-Conditioners & Heat Pumps Dehumidifiers Furnaces, Gas, Warm Air |
Business Appliances Computers, Desktop Computers, Portable Copiers (Color and Mono) Printers, Ink Jet Printers, Laser, Desktop (Color and Mono) Printers, Serial, Dot Matrix |
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Floor Care Appliances Vacuum Cleaners, Canister Vacuum Cleaners, Hand-Held Vacuum Cleaners, Stick Vacuum Cleaners, Upright Shampooers/Steam Cleaners
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Personal Care Appliances Beard and Mustache Trimmers Curling Irons/Curling Brushes, Hot Air Brushes (excludes straighteners) Hair Setters Hand-Held Hair Dryers Electric Shavers, Men's Electric Shavers, Women |
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Major Appliances (with pie chart) Dishwashers Dryers, Electric Dryers, Gas Freezers (Chest and Upright) Ranges, Electric Ranges, Gas Refrigerators, Standard Refrigerators, Compact (6.4 cu ft and under), Freestanding Refrigerators, Built-in, Undercounter Washers |
Electric Housewares (with pie chart) Blenders (including Handheld) Breadmakers Can Openers Coffee Makers: Food Choppers/Mincers Food Processors Hand Mixers Irons (not including travel irons) Stand Mixers Toaster Ovens Toasters Waffle Irons |
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Commercial Appliances Refrigerators Electric Water Heaters Gas Water Heaters |
Outdoor Appliances Leaf Blowers, Hand-Held, Gas Mowers, Walk-Behind, Gas |
The Life Expectancy/Replacement Picture
In this study we list the estimated low, high, and average years of an appliance’s original life cycle. This life expectancy is based on first-owner use of the product and does not necessarily mean the appliance has stopped functioning. When a replacement is purchased, the old unit is traded in, relegated to use elsewhere, given away, or discarded, thereby ending the original life cycle. The estimates contained in the listing represent the expert judgment of APPLIANCE magazine staff based on input obtained from many sources. We have indicated not only life cycle expectancy for each appliance category, but have estimated the number of units that will be eligible for replacement in 2008 and 2009. These appliances may be replaced with the same type of product, be replaced with an appliance of a different type, or may not be replaced at all. We ascertained the average life expectancy in years of each appliance. That number was subtracted from the replacement year (2008 or 2009). The number of units produced in that year became the number of units eligible for replacement. Unit shipments are taken from APPLIANCE magazine’s Statistical Review, published annually for more than 50 years. The replacement numbers do not take into account changes in life expectancy over the years.
Major Appliances Compactors Dishwashers Disposers Dryers, Electric Dryers, Gas Freezers Microwave Ovens Range Hoods Ranges, Electric Ranges, Gas Refrigerators, Compact Refrigerators, Standard Washers Water Heaters, Electric Water Heaters, Gas |
Electric Housewares Blenders Breadmakers Can Openers Coffeemakers, Automatic Drip Food Processors Frypans Griddles, Automatic Irons Juicers Juicers/Extractors Mixers, Hand Mixers, Stand Rice Cookers/Steamers Sandwich Makers Slow Cookers Toaster Ovens Toasters Waffle Irons/Sandwich Grills |
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Personal Care Appliances Curling Irons, Styling Combs, Brushes, Hot-Air Brushes Hair Setters Heating Pads Massagers, Hand-Held Shavers, Men’s Shavers, Women’s Trimmers, Mustache/Beard |
Floor Care Appliances Central Vacuum Systems Floor Polishers/Waxers Shampooers/Steam Cleaners Vacuum Cleaners, Full-Size Vacuum Cleaners, Hand-Held |
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Comfort Conditioning Appliances Air-Conditioners, Room Air-Conditioners, Unitary Boilers, Gas Dehumidifiers Furnaces, Gas Furnaces, Oil Heat Pumps |
Consumer Electronics Camcorders Compact Disc Players Radios Satellite Systems, Home Telephone Answering Devices Telephones, Corded Telephones, Cordless Televisions, Color Televisions, LCD Televisions, Projection Systems Television/VCR/DVD Combinations Portable Personal Stereos |
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Outdoor Appliances Leaf Blowers, Back Pack, Gasoline Leaf Blowers, Hand-Held, Gasoline Outdoor Grills, Charcoal Outdoor Grills, Electric Outdoor Grills, Gas Power Mowers, Gasoline Riding Mowers/Lawn Tractors Snowthrowers, Gasoline |
Business Appliances Computers, Notebook Facsimile Equipment |
The Saturation Picture
The following shows saturation levels for certain appliances in the U.S. This information was gathered from companies producing these products. In most cases, there was very little variance between the figures provided by the various producers; consequently, we believe the data to be well-weighted figures. Bear in mind that these figures represent the percentage of U.S. households with one particular type of appliance, and do not reflect households with more than one of a particular appliance.
Major Appliances Compactors Dishwashers Disposers Dryers, Electric Dryers, Gas Freezers Microwave Ovens Range Hoods Ranges, Electric Ranges, Gas Refrigerators, Compact Refrigerators, Standard Washers Water Heaters, Electric Water Heaters, Gas |
Electric Housewares Blenders Breadmakers Can Openers Clocks (incl. Battery Operated) Coffeemakers, Automatic Drip Coffeemakers, Perk Corn Poppers Espresso Machines Food Processors Food Slicers Frypans Griddles, Automatic Ice Cream Makers Iced Tea Makers Irons Juicers/Extractors Kettles, Electric Knives Mixers Pasta Makers Rice Cookers/Steamers Sandwich Makers Slow Cookers Toaster Ovens Toasters Waffle Irons/Sandwich Grills Woks |
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Personal Care Appliances Curling Brushes Curling Irons, Styling Combs Hair Dryers, Handheld Hair Setters Heating Pads Massagers, Handheld Shavers, Men’s Shavers, Women’s Toothbrushes/ Plaque Removers Trimmers, Mustache/Beard Water Pulsators |
Floor Care Appliances Central Vacuum Systems Shampooers/Steam Cleaners Vacuum Cleaners, Full-Size Vacuum Cleaners, Robotic Vacuum Cleaners, Handheld |
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Comfort Conditioning Appliances Air Cleaners, Electronic Air-Conditioners, Room Air-Conditioners, Unitary Dehumidifiers Furnaces, Electric Furnaces, Gas Furnaces, Oil Heat Pumps Humidifiers
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Consumer Electronics Audio Systems, Compact or Rack Camcorder Camera, Digital CD Players, Home Digital Video Recorders (DVR) DVD Home Component PC, Home, Desktop PC, Home, Laptop Radios, Home Satellite Systems Smartphones Telephone Answering Device Telephones, Corded Telephones, Cordless Telephones, Wireless TV, Color TV, Digital (DTV) TV, High-Definition (HDTV) TV, LCD TV, Plasma TV, Projection TV/VCR & TV/VCR/DVD Combinations Video Cassette Recorder (VCR) Decks |
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Outdoor Appliances Bug Killers Leaf Blowers, Backpack, Gasoline Leaf Blowers, Handheld Gasoline Outdoor Grills, Charcoal Outdoor Grills, Electric Outdoor Grills, Gas Power Mowers, Gasoline Riding Mowers Snowthrowers, Gasoline |
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