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issue: June 2007 APPLIANCE Magazine

Portrait of the Global Appliance Industry

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APPLIANCE presents a statistical snapshot of the geographic sectors of the global appliance industry.

The global appliance industry’s size, using a broad definition that includes consumer electronics, computers and other business machines, HVAC, and commercial equipment, is difficult to calculate. The approximately 100 top global companies in World Appliance Companies 4th Edition had combined sales revenues of more than US$900 billion in 2005. In the core major home appliance industry in the United States, the world’s largest market, manufacturers’ shipments in 2005 were valued at $20.2 billion, up 8% from 2004.

Based on a sample of core major appliances, the U.S. market showed significant volume growth, with unit shipments up more than 20% between 2002 and 2005. This growth came from the consumer sector’s strength during the period, as well the tendency for consumers to spend more on homes, including remodeling and upgrading appliances.

In Europe these life-style trends were present but hampered by a weaker economy in the 2001–2005 period. Core appliance shipment growth for Europe was half that of the United States. In some euro-area economies the growth was especially slow, while emerging eastern markets showed strong growth.

An example of the figures and table statistics included in this report:

Canadian Appliance Industry Unit Sales Forecast (000s of Units)*

2000 2001 2002 2003 2004 2005 % Change 2006 % Change 2007 % Change 2008 % Change

Automatic Washers
Dryers, Electric
Dryers, Gas
Electric/Gas Cooktops
Food Waste Disposers
Microwave Ovens
Ranges, Electric
Ranges, Gas
Room Air-Conditioners
*Includes retail and builder segments. **History may be understated because of insufficient available data.
Source: Canadian Appliance Manufacturers Association

Figure 1. Air conditioner demand by world region, 2000–2005 (refers to room and packaged air conditioners).

  • Asia (excluding Japan)
  • North America
  • Japan
  • Europe
  • Middle East

Figure 2. Major domestic appliance shipments and consumer spending trends in Europe, 2000–2005.

Figure 3. Major domestic appliance shipments and consumer spending trends in the United States, 2000–2005.

Actual and Forecast Latin American Market Size, Based on Retail Volume (000s of Units)


1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Large Kitchen Appliances
Small Electrical Appliances
Total Domestic Electrical Appliances

Copyright and Database Right Euromonitor International 2006

2005 Europe Unit Sales for Each Core Appliance Category (000s of Units)
(Total units sold in each country in 2005.)










Cooktops (hobs)
Ranges (cookers)
Ovens, Built-In

Netherlands Norway Portugal Spain Sweden Switzerland Turkey UK TOTAL EUROPE

Cooktops (hobs)
Ranges (cookers)
Ovens, Built-In
Source: APPLIANCE magazine



Sources (used with permission):

  • World Appliance Companies 4th Edition, researched and produced by Industry Statistics Ltd. (ISL) for APPLIANCE magazine. World Appliance Companies 4th Edition copyright Industry Statistics Ltd. and Canon Communications LLC.
  • “Portrait of the Canadian Appliance Industry,” APPLIANCE magazine, Aug. 2006.
  • “Portrait of the European Appliance Industry,” APPLIANCE magazine, Nov. 2006.
  • “Portrait of the Latin American Appliance Industry,” APPLIANCE magazine, Dec. 2006.

For information on ordering any of these reports, the complete World Appliance Companies 4th Edition, or any of the APPLIANCE magazine statistical portraits, contact:

Jason Smith
+1 310 445 3727


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