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issue: December 2006 APPLIANCE Magazine

On Location
State Water Heaters Introduces Products, Race Car


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APPLIANCE was on hand on Oct. 11 when State Water Heaters hosted a media event at Chicago Motor Speedway in Joliet to introduce the Premier Power Vent and the SUF-Ultra Force.

The Premier Power Vent is a natural gas model for high-demand residential installations, with 90-percent efficiency, simplified installation and greater hot water output: it has an estimated 127-gallon first hour delivery and 93 GPH recovery. New SUF Ultra Force models offer 96 percent thermal efficiency for large commercial applications for full service restaurants and other commercial installations. New larger models have 130-gallon storage capacity 300,000 or 399,000 BTU inputs.
The company also announced its State Racing Program.  It is sponsoring NASCAR Nextel Cup team Morgan McClure Motorsports as a way to create loyalty, increase brand awareness, and forge and communicate its durability message. Jeff Storie, State Water Heater brand manager tells APPLIANCE, “Through research we discovered that in sponsoring a NASCAR team we would be reaching both hard-working, blue-collar plumbing contractors as well as many consumers.”

 

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