Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
   
issue: December 2006 APPLIANCE Magazine

Europe Report
BSH Washer Will Go Global


 Printable format
 Email this Article
 Search

by Paul Roggema, Europe Correspondent

As related in a previous Europe Report, APPLIANCE magazine was on-hand for when BSH Bosch und Siemens Hausgeräte GmbH held a large-scale product introduction event in a Munich, Germany, soccer stadium. 

Among the products grabbing the attention of the media (and 10,000 German, Swiss and Austrian white goods retailers who were also in attendance) was a new horizontal-drum washer with three design innovations: a new stain removal system, a new drum with variable mechanical washing power and a larger drum capacity (8 kg) within the same standard 60-cm by 60-cm footprint.
Carsten Stelzer, chief technology officer, Laundry Care for BSH, tells APPLIANCE that market response has been extremely good. In fact, “Production for this year is sold out,” he says.
This may have something to do with the price point. Some models have a street price as low as 800 euros (approx. U.S. $1,025)—not that much for top European models, and less than many current large-cabinet Whirlpool and BSH models.
Stelzer says the features on this unit will be added to BSH laundry appliances sold in the U.S. He says Asian markets are moving to front-loading washers and are also buying large-drum units, so this washer will essentially be a global appliance.

 

Daily News

...........................................................

Oct 31, 2014: Whirlpool Completes Acquisition of Majority Stake In Hefei Sanyo

Oct 30, 2014: Whirlpool Corp. reports strong third-quarter

Oct 30, 2014: Statistical Portrait of the European Appliance Industry Released by Appliance Magazine

Oct 30, 2014: New Whirlpool acquisition Indesit reports profit for year so far

Oct 30, 2014: Consumer Confidence Index rebounds in October

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows