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issue: September 2006 APPLIANCE Magazine

29th Annual Portrait of the U.S. Appliance Industry

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The Portrait of the U.S. Appliance Industry is an annual statistical report based on unit factory shipments that covers U.S. appliance share of market, life expectancy/replacement picture, household saturation, and the Who's Who of the Appliance Industry. Revenue information is not included.

The Share-of-Market Picture for 2005

The Share-of-Market Picture represents an attempt to ascertain market positioning of competitors by product category based on analysis of unit manufacturing and/or retail brand dominance in the U.S. marketplace. However, specific percentage of private label production by manufacturer in some categories is often difficult (if not impossible) to uncover, so units (and, hence, market shares) are attributed to the marketers/brands associated with the retail marketplace. Following each product heading are unit shipments for 2005 and a comparison year. These figures were gathered from surveys of appliance OEMs, industry suppliers, market analysts, confidential sources, and APPLIANCE magazine estimates.

Comfort Conditioning (with pie chart) Air-Conditioners, Room Air-Conditioners, Unitary & Heat Pumps Dehumidifiers Furnaces, Warm Air, Gas	Business Appliances Computers, Desktop Computers, Portable Copiers (Color and Mono) Facsimile Machines Printers, Ink Jet Printers, Laser, Desktop (Color and Mono) Printers, Serial, Dot Matrix

Floor Care Appliances Vacuums, Full-Size Shampooers/Steam Cleaners Vacuums, Hand-Held Vacuums, Upright	Personal Care Appliances Beard and Mustache Trimmers Hair Setters Curling Irons/Curling Brushes, Hot Air Brushes Hand-Held Hair Dryers Electric Shavers, Men's Electric Shavers, Women

Major Appliances (with pie chart) Compactors Dishwashers Disposers, Food Waste Dryers, Electric Dryers, Gas Freezers Microwave Ovens (All Except Combination Ranges) Range Hoods Ranges, Electric Ranges, Gas Refrigerators, Standard Refrigerators, Built-in, Undercounter Refrigerators, Compact Washers Water Heaters, Electric & Gas Wine Cellar/Beverage Refrigeration	Electric Housewares (with pie chart) Blenders Breadmakers Can Openers Coffee Makers: Electric Knives Food Choppers/Mincers Food Processors Hand Mixers Irons Stand Mixers Toaster Ovens Toasters Waffle Irons

Commercial Appliances Ice Machines Refrigerated Display Cases Refrigerators Electric Water Heaters Gas Water Heaters	Outdoor Appliances Leaf Blowers, Hand-Held, Electric Leaf Blowers, Hand-Held, Gas Mowers, Riding, Gas Mowers, Walk-Behind, Gas

The Life Expectancy/Replacement Picture

In this study we list the estimated low, high and average years of life expectancy. Life expectancy is based on first-owner use of the product and does not necessarily mean the appliance has stopped functioning. When a replacement is purchased, the old unit is traded in, relegated to use elsewhere, given away, or discarded, thereby ending the original life cycle. The estimates contained in the listing represent the expert judgment of APPLIANCE magazine staff based on input obtained from many sources. We have indicated not only life cycle expectancy for each appliance category, but have extended the estimated number of units that will be eligible for replacement in 2006 and 2007. These appliances may be replaced with the same type product, an appliance of a different type or not at all. We ascertained the average life expectancy in years of each appliance. That number was subtracted from the replacement year (2006 or 2007). The number of units produced in that year became the number of units eligible for replacement. Unit shipments are taken from APPLIANCE magazine’s Statistical Review, published annually for more than 50 years. The replacement numbers do not take into account changes in life expectancy over the years.

Major Appliances Compactors Dishwashers Disposers, Food Waste Dryers, Electric Dryers, Gas Freezers Microwave Ovens Ranges, Electric Ranges, Gas Range/Oven Hoods Refrigerators, Compact Refrigerators, Standard Washers Water Heaters, Electric Water Heaters, Gas	Electric Housewares Blenders Breadmakers Can Openers Coffeemakers, Drip Coffeemakers, Perk Deep Fryers Food Processors Frypans Griddles, Automatic Iced Tea Makers Irons Juicers Mixers (Stand and Hand) Sandwich Makers Slow Cookers Toaster Ovens Toasters Waffle Irons/Sandwich Grills

Personal Care Appliances Curling Irons, Styling Combs, Curling Brushes, Hot-Air Brushes Hair Setters Heating Pads Massagers, Hand-Held Shavers, Men’s Shavers, Women’s Trimmers, Mustache/Beard	Floor Care Appliances Central Vacuum Systems Floor Polishers/Waxers Shampooers/Steam Cleaners Vacuum Cleaners (Canister, Stick, Upright, and Hand-held)

Comfort Conditioning Appliances Air Cleaners, Electronic Air-Conditioners, Room Air-Conditioners, Unitary Boilers, Electric Boilers, Gas Dehumidifiers Furnaces, Electric Furnaces, Warm-Air, Gas Furnaces, Warm-Air, Oil Heat Pumps Humidifiers	Consumer Electronics Camcorders Compact Disc Players Home Satellite Earth Stations Portable Personal Stereos Radios Satellite Systems Telephone Answering Devices Telephones, Corded Telephones, Cordless Televisions, Color Televisions, LCD Televisions, Projection Systems Television/VCR/DVD Combinations Video Cassette Recorder/Players, Home

Outdoor Appliances Bug Killers Leaf Blowers, Back Pack, Gasoline Leaf Blowers, Hand-Held, Gasoline Outdoor Grills, Charcoal Outdoor Grills, Electric Outdoor Grills, Gas Power Mowers, Gasoline Riding Mowers/Lawn Tractors Snowthrowers, Gasoline	Business Appliances Computers, Notebook Facsimile Equipment

The Saturation Picture

The following shows saturation levels for certain appliances in the U.S. This information was gathered from companies producing these products. In most cases, there was very little variance between the figures provided by the various producers; consequently, we believe the data to be well-weighted figures. Bear in mind that these figures represent the percentage of U.S. households with one particular type of appliance, and do not reflect households with more than one of a particular appliance.

Major Appliances Compactors Dishwashers Disposers, Food Waste Dryers, Electric Dryers, Gas Freezers Microwave Ovens Ranges, Electric Ranges, Gas Range/Oven Hoods Refrigerators, Compact Refrigerators, Standard Washers Water Heaters, Electric Water Heaters, Gas	Electric Housewares Blenders Breadmakers Can Openers Coffeemakers, Drip Coffeemakers, Perk Deep Fryers Food Processors Frypans Griddles, Automatic Iced Tea Makers Irons Juicers Mixers (Stand and Hand) Sandwich Makers Slow Cookers Toaster Ovens Toasters Waffle Irons/Sandwich Grills Woks

Personal Care Appliances Curling Brushes Curling Irons, Styling Combs, Curling Brushes, Hot-Air Brushes Hair Setters Heating Pads Massagers, Hand-Held Shavers, Men’s Shavers, Women’s Trimmers, Mustache/Beard Water Pulsators	Floor Care Appliances Central Vacuum Systems Floor Polishers/Waxers Shampooers/Steam Cleaners Vacuum Cleaners (Canister, Stick, Upright, and Hand-held) Vacuum Cleaners, Robotic

Comfort Conditioning Appliances Air Cleaners, Electronic Air-Conditioners, Room Air-Conditioners, Unitary Boilers, Electric Boilers, Gas Dehumidifiers Furnaces, Electric Furnaces, Warm-Air, Gas Furnaces, Warm-Air, Oil Heat Pumps Humidifiers	Consumer Electronics Camcorders Compact Disc Players Home Satellite Earth Stations Portable Personal Stereos Radios Satellite Systems Telephone Answering Devices Telephones, Corded Telephones, Cordless Televisions, Color Televisions, LCD Televisions, Projection Systems Television/VCR/DVD Combinations Video Cassette Recorder/Players, Home

Outdoor Appliances Bug Killers Leaf Blowers, Back Pack, Gasoline Leaf Blowers, Hand-Held, Gasoline Outdoor Grills, Charcoal Outdoor Grills, Electric Outdoor Grills, Gas Power Mowers, Gasoline Riding Mowers/Lawn Tractors Snowthrowers, Gasoline	Business Appliances Computers, Home Computer Printers Facsimile Machines, Home

Who’s Who in the North American Appliance Industry

Complete database with top personnel Who’s Who in the North American Appliance Industry and Portrait of the U.S. Appliance Industry is available for purchase in reprint and PDF form.

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