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issue: September 2006 APPLIANCE Magazine


29th Annual Portrait of the U.S. Appliance Industry


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The Portrait of the U.S. Appliance Industry is an annual statistical report based on unit factory shipments that covers U.S. appliance share of market, life expectancy/replacement picture, household saturation, and the Who's Who of the Appliance Industry. Revenue information is not included.

The Share-of-Market Picture for 2005

The Share-of-Market Picture represents an attempt to ascertain market positioning of competitors by product category based on analysis of unit manufacturing and/or retail brand dominance in the U.S. marketplace. However, specific percentage of private label production by manufacturer in some categories is often difficult (if not impossible) to uncover, so units (and, hence, market shares) are attributed to the marketers/brands associated with the retail marketplace. Following each product heading are unit shipments for 2005 and a comparison year. These figures were gathered from surveys of appliance OEMs, industry suppliers, market analysts, confidential sources, and APPLIANCE magazine estimates.

Comfort Conditioning (with pie chart)
Air-Conditioners, Room
Air-Conditioners, Unitary & Heat Pumps
Dehumidifiers
Furnaces, Warm Air, Gas
Business Appliances
Computers, Desktop
Computers, Portable
Copiers (Color and Mono)
Facsimile Machines
Printers, Ink Jet
Printers, Laser, Desktop (Color and Mono)
Printers, Serial, Dot Matrix
   
Floor Care Appliances
Vacuums, Full-Size
Shampooers/Steam Cleaners
Vacuums, Hand-Held
Vacuums, Upright
Personal Care Appliances
Beard and Mustache Trimmers
Hair Setters
Curling Irons/Curling Brushes, Hot Air Brushes
Hand-Held Hair Dryers
Electric Shavers, Men's
Electric Shavers, Women
   
Major Appliances (with pie chart)
Compactors
Dishwashers
Disposers, Food Waste
Dryers, Electric
Dryers, Gas
Freezers
Microwave Ovens (All Except Combination Ranges)
Range Hoods
Ranges, Electric
Ranges, Gas
Refrigerators, Standard
Refrigerators, Built-in, Undercounter
Refrigerators, Compact
Washers
Water Heaters, Electric & Gas
Wine Cellar/Beverage Refrigeration
Electric Housewares (with pie chart)
Blenders
Breadmakers
Can Openers
Coffee Makers:
Electric Knives
Food Choppers/Mincers
Food Processors
Hand Mixers
Irons
Stand Mixers
Toaster Ovens
Toasters
Waffle Irons
   
Commercial Appliances
Ice Machines
Refrigerated Display Cases
Refrigerators
Electric Water Heaters
Gas Water Heaters
Outdoor Appliances
Leaf Blowers, Hand-Held, Electric
Leaf Blowers, Hand-Held, Gas
Mowers, Riding, Gas
Mowers, Walk-Behind, Gas

The Life Expectancy/Replacement Picture

In this study we list the estimated low, high and average years of life expectancy. Life expectancy is based on first-owner use of the product and does not necessarily mean the appliance has stopped functioning. When a replacement is purchased, the old unit is traded in, relegated to use elsewhere, given away, or discarded, thereby ending the original life cycle. The estimates contained in the listing represent the expert judgment of APPLIANCE magazine staff based on input obtained from many sources. We have indicated not only life cycle expectancy for each appliance category, but have extended the estimated number of units that will be eligible for replacement in 2006 and 2007. These appliances may be replaced with the same type product, an appliance of a different type or not at all. We ascertained the average life expectancy in years of each appliance. That number was subtracted from the replacement year (2006 or 2007). The number of units produced in that year became the number of units eligible for replacement. Unit shipments are taken from APPLIANCE magazine’s Statistical Review, published annually for more than 50 years. The replacement numbers do not take into account changes in life expectancy over the years.

Major Appliances
Compactors
Dishwashers
Disposers, Food Waste
Dryers, Electric
Dryers, Gas
Freezers
Microwave Ovens
Ranges, Electric
Ranges, Gas
Range/Oven Hoods
Refrigerators, Compact
Refrigerators, Standard
Washers
Water Heaters, Electric
Water Heaters, Gas
Electric Housewares
Blenders
Breadmakers
Can Openers
Coffeemakers, Drip
Coffeemakers, Perk
Deep Fryers
Food Processors
Frypans
Griddles, Automatic
Iced Tea Makers
Irons
Juicers
Mixers (Stand and Hand)
Sandwich Makers
Slow Cookers
Toaster Ovens
Toasters
Waffle Irons/Sandwich Grills
 
Personal Care Appliances
Curling Irons, Styling Combs, Curling Brushes, Hot-Air Brushes
Hair Setters
Heating Pads
Massagers, Hand-Held
Shavers, Men’s
Shavers, Women’s
Trimmers, Mustache/Beard
Floor Care Appliances
Central Vacuum Systems
Floor Polishers/Waxers
Shampooers/Steam Cleaners
Vacuum Cleaners (Canister, Stick, Upright, and Hand-held)
 
Comfort Conditioning Appliances
Air Cleaners, Electronic
Air-Conditioners, Room
Air-Conditioners, Unitary
Boilers, Electric
Boilers, Gas
Dehumidifiers
Furnaces, Electric
Furnaces, Warm-Air, Gas
Furnaces, Warm-Air, Oil
Heat Pumps
Humidifiers
Consumer Electronics
Camcorders
Compact Disc Players
Home Satellite Earth Stations
Portable Personal Stereos
Radios
Satellite Systems
Telephone Answering Devices
Telephones, Corded
Telephones, Cordless
Televisions, Color
Televisions, LCD
Televisions, Projection Systems
Television/VCR/DVD Combinations
Video Cassette Recorder/Players, Home
 
Outdoor Appliances
Bug Killers
Leaf Blowers, Back Pack, Gasoline
Leaf Blowers, Hand-Held, Gasoline
Outdoor Grills, Charcoal
Outdoor Grills, Electric
Outdoor Grills, Gas
Power Mowers, Gasoline
Riding Mowers/Lawn Tractors
Snowthrowers, Gasoline
Business Appliances
Computers, Notebook
Facsimile Equipment

The Saturation Picture

The following shows saturation levels for certain appliances in the U.S. This information was gathered from companies producing these products. In most cases, there was very little variance between the figures provided by the various producers; consequently, we believe the data to be well-weighted figures. Bear in mind that these figures represent the percentage of U.S. households with one particular type of appliance, and do not reflect households with more than one of a particular appliance.

Major Appliances
Compactors
Dishwashers
Disposers, Food Waste
Dryers, Electric
Dryers, Gas
Freezers
Microwave Ovens
Ranges, Electric
Ranges, Gas
Range/Oven Hoods
Refrigerators, Compact
Refrigerators, Standard
Washers
Water Heaters, Electric
Water Heaters, Gas
Electric Housewares
Blenders
Breadmakers
Can Openers
Coffeemakers, Drip
Coffeemakers, Perk
Deep Fryers
Food Processors
Frypans
Griddles, Automatic
Iced Tea Makers
Irons
Juicers
Mixers (Stand and Hand)
Sandwich Makers
Slow Cookers
Toaster Ovens
Toasters
Waffle Irons/Sandwich Grills
Woks
 
Personal Care Appliances
Curling Brushes
Curling Irons, Styling Combs, Curling Brushes, Hot-Air Brushes
Hair Setters
Heating Pads
Massagers, Hand-Held
Shavers, Men’s
Shavers, Women’s
Trimmers, Mustache/Beard
Water Pulsators
Floor Care Appliances
Central Vacuum Systems
Floor Polishers/Waxers
Shampooers/Steam Cleaners
Vacuum Cleaners (Canister, Stick, Upright, and Hand-held)
Vacuum Cleaners, Robotic
 
Comfort Conditioning Appliances
Air Cleaners, Electronic
Air-Conditioners, Room
Air-Conditioners, Unitary
Boilers, Electric
Boilers, Gas
Dehumidifiers
Furnaces, Electric
Furnaces, Warm-Air, Gas
Furnaces, Warm-Air, Oil
Heat Pumps
Humidifiers
Consumer Electronics
Camcorders
Compact Disc Players
Home Satellite Earth Stations
Portable Personal Stereos
Radios
Satellite Systems
Telephone Answering Devices
Telephones, Corded
Telephones, Cordless
Televisions, Color
Televisions, LCD
Televisions, Projection Systems
Television/VCR/DVD Combinations
Video Cassette Recorder/Players, Home
 
Outdoor Appliances
Bug Killers
Leaf Blowers, Back Pack, Gasoline
Leaf Blowers, Hand-Held, Gasoline
Outdoor Grills, Charcoal
Outdoor Grills, Electric
Outdoor Grills, Gas
Power Mowers, Gasoline
Riding Mowers/Lawn Tractors
Snowthrowers, Gasoline
Business Appliances
Computers, Home
Computer Printers
Facsimile Machines, Home

Who’s Who in the North American Appliance Industry

Complete database with top personnel Who’s Who in the North American Appliance Industry and Portrait of the U.S. Appliance Industry is available for purchase in reprint and PDF form.

................................................................................................................................................................ For purchase information and pricing please contact FosteReprints
sales@fostereprints.com
+1-866-879-9144

 

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