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issue: April 2004 Appliance Magazine Special Section: BSH Bosch und Siemens Hausgerte GmbH

Cover Story

page B-2
Bosch und Siemens Corporate Overview
Expanding its Reach
by Lisa Bonnema, Editor
With a strategic blend of confidence and awareness, BSH Bosch und Siemens Hausgeräte GmbH is taking on the global appliance industry with one main goal - to establish a premium position in every market it enters.

Feature Articles

page B-10
BSH Bosch und Siemens Hausgeräte GmbH
North America Operations

A Simple Answer
by David Simpson, Contributing Editor
BSH is working to parlay operational excellence, product leadership, and a customer focus into an important position in the North American market.

page B-15
BSH Bosch und Siemens Hausgeräte GmbH

Dillingen: Washing Its Way to Success
by Tina Grady
BSH's Dillingen plant has almost doubled its product output during the past decade, even with a significant staff reduction. How? It pairs training, employee motivation, and its own product-development process to maintain its market-leader position.

page B-19
BSH Bosch und Siemens Hausgeräte GmbH

Recipe for Success
by Lisa Bonnema, Editor
Set in the scenic town of Traunreut, Germany, BSH's largest cooking appliance facility has artfully mastered the OEM recipe for success - productivity, innovation, and quality.

page B-23
BSH Bosch und Siemens Hausgeräte GmbH
Electronics, Drives, & Systems

The Drive to Compete
by Tina Grady, Managing Editor
BSH's Electronics, Drives, & Systems (EDS) division competes against itself and others in the marketplace to set a benchmark, while in the meantime, keeping its employees smart through training and its appliances smart through production consistency and innovation.

page B-27
BSH Bosch und Siemens Hausgeräte GmbH
Vacuum Cleaners

Sweeping Up the Competition
by Paul Roggema, European Correspondent
BSH's vacuum cleaner manufacturing facility in Bad Neustadt, Germany is employing traditional manufacturing techniques to manufacture high-quality, modern vacuum cleaners for mostly the European market.

page B-31
BSH Bosch und Siemens Hausgeräte GmbH
Washers and Dishwashers

Production in Poland
by Paul Roggema, European Correspondent
BSH's Lodz, Poland washer and dishwasher plant is setting new standards for the Middle and Eastern European appliance market.

page B-35
BSH Bosch und Siemens Hausgeräte GmbH
China Operations

China's Future for Appliances
by Clint Stevens, China Correspondent
BSH China has built a reputation as the best in China in terms of quality and productivity, while building an efficient and comprehensive distribution and sales network.

page B-6

An Innovation Leader
Well-known for its commitment to quality, BSH has also been recognized for its approach to innovation. The company was recently named 2003's "Best Innovator" from global consultant firm A.T. Kearney and the German business publication Wirtschaftswoche for its internal innovation philosophies and processes.

page B-7

The BSH Board of Management

News Section

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