Feature Articles
page W-14
Whirlpool Special Section
Whirlpool: Then and Now
Whirlpool Corporation's history dates back to 1911, when Upton Machine Company was founded in St. Joseph, MI, U.S. to produce an electric, motor-driven wringer washer.
page W-16
Whirlpool Special Section
The Whirlpool Product Portfolio
Whirlpool Corporation knows that people are looking for appliances that offer excellent performance, time savings, energy efficiency, style, capacity, and durability. Here's how Whirlpool is meeting those demands now and building momentum for even greater appliance advancements in the future.
page W-21
Whirlpool Special Section
KitchenAid Portables: Standing Strong
APPLIANCE magazine traveled to Greenville, OH, U.S. to tour Whirlpool Corporation's KitchenAid portable appliance factory.
page W-23
Whirlpool Special Section
Clyde, OH: Achieving Quality and Quantity
APPLIANCE traveled to Clyde, OH, U.S. to tour one of Whirlpool Corporation's North American washing machine factories.
page W-29
Whirlpool Special Section
Tulsa, OK: New Attitudes
APPLIANCE traveled to Tulsa, OK, U.S. to report on Whirlpool's range factory.
page W-33
Whirlpool Special Section
Latin America Operations: The Transformation of a Regional Appliance Power
APPLIANCE Magazine traveled to Sao Paulo and Joinville, Brazil, to tour Whirlpool Corporation's Latin American Operations.
page W-34
Whirlpool Special Section
Latin American Operations: Manufacturing with the Environment in Mind
Following a decade of realignment, Whirlpool Latin America's manufacturing operations are more efficient and cost effective. Much of this is an outgrowth of the 1994 merger of Brastemp, Consul, and Semer into Multibras. Duplicated production capacity was eliminated or moved to make better use of the facilities, and multiple brands are manufactured in each plant.
page W-38
Whirlpool Special Section
Latin American Operations: Two Hundred Million Refrigerators Can't Be Wrong
Headquartered in Joinville, in the southern state of Santa Catarina, Embraco S.A. (Empresa Brasileira de Compressores S.A.), a subsidiary company in the Whirlpool Latin America region, has plants in Italy, China, and Slovakia.
page W-41
Whirlpool Special Section
European Operations: Growth in Europe
APPLIANCE traveled to Comerio and Cassinetta, Italy, to report on Whirlpool's European Operations.
page W-49
Whirlpool Special Section
Access to the World via Schorndorf
APPLIANCE traveled to Schorndorf, Germany to report on Whirlpool's Access Project.
page W-53
Whirlpool Special Section
India & Asia Operations: Success in India
APPLIANCE magazine traveled to New Delhi and Ranjangaon, India to report on Whirlpool Corporation's India headquarters and manufacturing facility.
page W-54
Whirlpool Special Section
Whirlpool in Asia
With Chinese players beginning to weaken in the domestic Chinese market, and multinational players beginning to gather strength, the Chinese appliance market is gearing up for a fresh battle. Whirlpool Corporation plans to be in the thick of it all and targets Asia as a key strategic interest for its long-term success. |
