Feature Articles
page 1
Editor’s Letter
Adding Value
by Lisa Bonnema, editor, APPLIANCE—European Edition
If there is one thing the appliance industry has learned over the years, it is the importance of value. Without it, products become meaningless, and customer relationships are broken.
page 12
Control Panels and Displays
Interfacing with the Consumer
APPLIANCE Staff Feature
Appliance manufacturers are utilizing advanced control panels and display technology to catch the attention of today’s tech-savvy consumers.
page 16
Motor Technology
Moving Forward
by Erin Biesen, Associate Editor
Variable-speed motor technology is moving the global appliance industry forward by increasing energy efficiency, reducing noise and cutting design costs.
page 19
Motor Technology
Dyson Vacuum Motor Also Powers Hand Dryer
by Erin Biesen, Associate Editor
page 21
Touch Controls
Simplicity is the Art of Technology
by Martin Zapf, product manager, Controls & Sensors, Cherry GmbH
The evolution of infrared (IR) touch control technology has helped advance today’s cooking appliances.
page 7
European Appliance Industry
On Location: BSH Introduces New Washer
by Paul Roggema, Europe Correspondent
APPLIANCE magazine was on-hand when BSH Bosch und Siemens Hausgeräte
GmbH used the new Munich soccer stadium as a venue for presenting its
wares to almost 10,000 German, Swiss and Austrian white goods
retailers.
page 8
Guest Editorial
Solving a Chinese Puzzle
by John Graham, managing director, Sovereign Appliance Marketing Limited
I arrived at the conclusion quite some time ago that sales and marketing are not too dissimilar from brain surgery: If you know what you are doing, it’s actually pretty straightforward. First, clearly define what needs to be done, then decide how to do it, and finally, using your knowledge and skills, get on with it. |
