The wedding registry industry is worth a whopping $12 billion annually, and appliances continue to be the most-asked-for category, according to the Bridal Registry Study from The Knot Inc.
Kitchen, bed, and bath are still the most popular on couples’ wedding registries. Most-asked-for categories include:
- kitchen appliances/electrics, 91%
- bakeware, 91%
- kitchen accessories 88%
- cookware 86%
- bath items 85%
- bedding, 84%
Categories that continue to grow include electronics at 30% in 2009 vs. 26% in 2008.
The survey of over 12,500 couples with 2009 wedding dates captured detailed feedback on wedding registry decisions, including influences, products, and retailer choices made during the registering process.
In-Store Registries Giving Way to the Internet
Most wedding registries (57%) are still set-up in-store but the study shows couples are increasing their use of the web for their initial registry set-up – 33% in 2009 vs. 29% in 2008.
Most couples – 69% – use the web exclusively to manage their registry over the course of their engagement.
The top two influences on the registry are the Internet and friends/family. These two sources influence 80% of couples. No. 3 is in-store visits, down at 45%.
Two-thirds of couples have personal wedding web pages and they are playing an increasingly important role in the registry process. Most of the pages are a primary source for couples getting registry information to guests – 53% of engaged couples use a wedding web page to communicate their registry information to guests, for an increase of 13% over 2008.
Almost 70% of couples create their primary registries with:
- Bed Bath & Beyond – leading the category with more than 35% of couples choosing the store as their primary registry