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Appliances Are No. 1 on Wedding Registry Lists

The wedding registry industry is worth a whopping $12 billion annually, and appliances continue to be the most-asked-for category, according to the Bridal Registry Study from The Knot Inc.

Kitchen, bed, and bath are still the most popular on couples’ wedding registries. Most-asked-for categories include:

  • kitchen appliances/electrics, 91%
  • bakeware, 91%
  • kitchen accessories 88%
  • cookware 86%
  • bath items 85%
  • bedding, 84%

Categories that continue to grow include electronics at 30% in 2009 vs. 26% in 2008.

The survey of over 12,500 couples with 2009 wedding dates captured detailed feedback on wedding registry decisions, including influences, products, and retailer choices made during the registering process.

In-Store Registries Giving Way to the Internet
Most wedding registries (57%) are still set-up in-store but the study shows couples are increasing their use of the web for their initial registry set-up – 33% in 2009 vs. 29% in 2008.

Most couples – 69% – use the web exclusively to manage their registry over the course of their engagement.

The top two influences on the registry are the Internet and friends/family. These two sources influence 80% of couples. No. 3 is in-store visits, down at 45%.

Two-thirds of couples have personal wedding web pages and they are playing an increasingly important role in the registry process. Most of the pages are a primary source for couples getting registry information to guests – 53% of engaged couples use a wedding web page to communicate their registry information to guests, for an increase of 13% over 2008.

Top Retailers
Almost 70% of couples create their primary registries with:

  • Bed Bath & Beyond – leading the category with more than 35% of couples choosing the store as their primary registry
  • Target
  • Macy’s

Posted in Appliance, Consumer electronics, Kitchen appliances, Market research.

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