“The barbecue industry has not felt the effects of the economic crisis,” said Kurt Schlieper, chief executive of Germany’s Barbecue Industry Association Grillverband (BIAG). Schlieper was speaking at Spoga 2009, the trade fair for garden equipment and lawn furnishings, which took place in Cologne, Germany Sept. 6-8.
“In particular, the range of large gas grills – fitted out like proper outdoor kitchens – has grown,” Schlieper added. “Consumers are now willing to invest more in a barbecue than in the past.”
In fact, Spoga 2009 organizers report that quality is still what counts in outdoor appliances. Alongside large gas grills were numerous barbecue hearths and outdoor fireplaces at the trade fair, reflecting trend towards coziness.
In the outdoor living sector, predominately outdoor furniture, “new comfort” was popular. Manufacturers are providing consumer needs for products that give a sense of well-being – offering comfort without neglecting design. Warm and muted colors like mocca or cappuccino are fashionable, but accessories can be bright and flashy accessories. The issue of sustainability is increasingly the focus of attention because of greater environmental awareness among consumers.